Brand environments and design systems executive with 17+ years building the standards, prototypes, and creative direction that let one brand vision scale across hundreds of locations, at Christian Dior Parfums, Christian Louboutin Beauté, and MAC Cosmetics, and operator-side in hospitality at BD Hotels, including the 367-room Pod 39 conversion of a landmarked 1918 hotel.
Built the global playbooks and standards behind 50+ Louboutin locations and 100+ MAC doors, rolled out 75+ Dior environments a year, and led a 15-person creative organization through four director-level reports. Designs for how people behave in space, then carries the idea from concept and prototype through fabrication, install, and the guidelines that maintain continuity across all touch points.
